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Entries by Hugo Suidman

Hugo Suidman

Hugo Suidman

Leadership | Culture | Transformation

My name is Hugo. I inspire people, teams and organizations with growing pains. I am an off-the-chart ENFP, a challenger and an activator. I always explore routes to the full potential of my clients. Together with the organizations I work with, I build a future-proof culture, where brave transformations can be achieved.

For 15 years I have led big teams in various corporations and startups that were in the process of transformation. I have learned to lead within environments with challenging targets, disruptive market conditions and tough company cultures.

I don’t just work for organizations. I work for people. I build long-term relationships and follow my clients on their path of transformation. My approach is an intense cocktail of learning, experiencing, debating, speeding up, and laughing.

In 2012 I pursued my long lasting dream of moving to Berlin with my wife and 4 children. I like getting up early in the morning to get a fresh morning run at Volkspark Friedrichshain. I very much enjoy riding my bike around Berlin to explore new places, while visiting clients.

LeadershipMarch 19, 2020

The Lencioni Method

ForChiefs is fond of the pyramid from Patrick Lencioni, which demonstrates the components of a strong team. Read with us from the top down and see which of these traits you or your team identifies with.   Strong teams set themselves challenging goals (KPIs) to achieve great results ask the members if they are personally […]

The Lencioni Method
Vision & StrategyJanuary 15, 2020

Growing Pains

If you have the ambition to grow personally or in business, you’ll experience growing pains. But the secret to success is learning to embrace them, rather than seeing them as an insurmountable hurdle. Every person and business that takes themselves seriously talks about growth. This is not just growth in terms of revenue, team size […]

Growing Pains
LeadershipSeptember 18, 2019

Find a purpose and live 7 years longer

“4 years, 3 months, 18 days and 3 hours until I get my pension”. This was said to me by a professor I met last week. He explained that the world of academics is less purposeful than expected, with professors mainly optimizing for their own position to make sure nobody surpasses them, and so now [...]

Find a purpose and live 7 years longer
CoachingSeptember 11, 2019

Purpose, the secret sauce for success

Sometimes, whilst we’re waiting at the reception of a company, we see posters showing perfect people in perfect situations with the catchy ambition of the company - to do good for people and the planet - in bold letter. However, when we get into conversation with the leaders of these companies, nine times out of [...]

Purpose, the secret sauce for success
PurposeSeptember 4, 2019

No profit, no purpose

Whenever I travel by airplane and receive the mandatory safety instructions I’m always struck by the request - in case cabin pressure might drop, put on my own oxygen mask first before putting it on to my children. As a father of four, I’ve put my interests aside on many aspects to serve them before [...]

No profit, no purpose
Vision & StrategyAugust 28, 2019

Purpose is the most durable source to tap from

Most companies we work with have a goal, vision, mission and/or strategy in some form. Lots of times it is in the heads of the C-level, sometimes in powerpoint, sometimes on the intranet. It’s rarely in the hearts and minds of employees. So, we ask a simple question to check whether a company is aligned [...]

Purpose is the most durable source to tap from
LeadershipAugust 21, 2019

Purpose is beyond the ‘why, how and what’

Remember ‘The golden circle’ by Simon Sinek? He claims that people don’t buy what you do, but why you do it. I deeply agree with him and embrace the success that he has built since his first talk in 2009,  which showed that he struck a chord with millions of likeminded people. The ‘why’ highlights [...]

Purpose is beyond the ‘why, how and what’
PurposeAugust 14, 2019

Purpose feeds vision and culture for breakfast, lunch, and dinner

Know the sentence ‘culture eats strategy for breakfast’ from Peter Drucker? In our experience of working with lots of different companies, we’ve seen that purpose is an accelerator for culture and vision. A vision should be defined as a large goal that everyone wants to contribute to (think about ‘putting a man on the moon’ [...]

Purpose feeds vision and culture for breakfast, lunch, and dinner
PurposeAugust 11, 2019

Purpose should be explored, not defined

I remember speaking to one of the founders of Einhorn, Waldemar, a few months prior to the company’s launch. He told me that he had discovered an inherent gap between entrepreneurship and purpose. Entrepreneurs first harvest their entrepreneurship, then commit themselves to work from a purpose. Think for instance of Bill Gates, who is one [...]

Purpose should be explored, not defined