Our stories

Meet the ForChiefer: Louisa Plasberg

Please introduce yourself.

I’m Louisa – politics nerd, book lover, Rheinländerin, former horse rider, New York City enthusiast, friend, daughter, partner, podcast host, communications expert, ghostwriter…and facilitator at ForChiefs.

Why did

Louisa Plasberg

We’ve co-launched the Shift Collective!

To further live our purpose of ‘igniting meaningful work’, we’ve joined forces with nine other innovative transformation companies in Germany and launched the Shift Collective on the 26th of October! We’re really excited about this initiative and look forward to creating more impact alongside our friends.

The Corona crisis

What we learned about facilitating workshops online

At ForChiefs, our work consists of the facilitation of workshop journeys in the areas of purpose, vision & strategy, culture, and leadership as well as the coaching of leaders and leadership teams. Sometimes one-to-one, other times with groups ranging from a handful up to 600 people, our goal is to create rich, engaging, and challenging

The Lencioni Method

ForChiefs is fond of the pyramid from Patrick Lencioni, which demonstrates the components of a strong team. Read with us from the top down and see which of these traits you or your team identifies with.


Strong teams

  • set themselves challenging goals (KPIs) to achieve great results
  • ask the members if they are
Lencioni method

The best of our ForChiefs Days

In my last post about the story of ForChiefs, I shared how we started and the ways we work, at the centre which are our ForChiefs Days. These are regular days where we all get together to connect, strengthen and further build the network. We use different methods and tools for this,

The ForChiefs team

Meet the Chief: Sofieke Suidman

Tell me about yourself

I’m Sofieke, originally from The Netherlands, but since 2013 have been living in Berlin with my husband and our four children. Being a mom is a big part of my identity and something that impacts and supports me in all walks of my life.


When did you

The Story of ForChiefs

At ForChiefs we are all united in our purpose to ignite meaningful work. This is the story about how we got here. All of us are experienced in having led and having been led in intense organizational cultures. We found each other in 2017 at a time of personal and professional transformation. We

Meet the Chief: Gabi Helfenstein

Tell me about yourself

My name is Gabi Helfenstein, I’m German and I come from a small town on the German-Dutch border. As a teenager, I always felt trapped in this small community, so when I was 18 years old I spread my wings and started exploring the world…and never stopped doing so! 

Growing Pains

If you have the ambition to grow personally or in business, you’ll experience growing pains. But the secret to success is learning to embrace them, rather than seeing them as an insurmountable hurdle.

Every person and business that takes themselves seriously talks about growth. This is not just growth in terms

ForChiefs transformation specialists

Meet the Chief: Claudia Lambrichs-Lindenbergh

Tell us about yourself.

My name is Claudia, I’m 35 and moved from Amsterdam to Berlin in 2015, where my family and I have felt at home since day one.

I’m an enthusiast by

From a mosquito in a nightclub, to unf*cking the economy, and 125 personal purposes

Imagine a well-known industrial Berlin nightclub, on a rainy day, turned into an inviting location for 150 purpose explorers. It was perfectly imperfect, an authentic place to meet like-minded people. The event? ForChiefs’ first Purpose Day in Berlin. 

A few months previously, we got together to create a purpose event in

Find a purpose and live 7 years longer

“4 years, 3 months, 18 days and 3 hours until I get my pension”. This was said to me by a professor I met last week. He explained that the world of academics is less purposeful than expected,

Purpose, the secret sauce for success

Sometimes, whilst we’re waiting at the reception of a company, we see posters showing perfect people in perfect situations with the catchy ambition of the company – to do good for people and the planet – in bold

No profit, no purpose

Whenever I travel by airplane and receive the mandatory safety instructions I’m always struck by the request – in case cabin pressure might drop, put on my own oxygen mask first before putting it on to my children.

Purpose is the most durable source to tap from

Most companies we work with have a goal, vision, mission and/or strategy in some form. Lots of times it is in the heads of the C-level, sometimes in powerpoint, sometimes on the intranet. It’s rarely in the hearts

Purpose is beyond the ‘why, how and what’

Remember ‘The golden circle’ by Simon Sinek? He claims that people don’t buy what you do, but why you do it. I deeply agree with him and embrace the success that he has built since his first talk

Purpose feeds vision and culture for breakfast, lunch, and dinner

Know the sentence ‘culture eats strategy for breakfast’ from Peter Drucker?

In our experience of working with lots of different companies, we’ve seen that purpose is an accelerator for culture and vision. A vision should be defined as

Purpose should be explored, not defined

I remember speaking to one of the founders of Einhorn, Waldemar, a few months prior to the company’s launch. He told me that he had discovered an inherent gap between entrepreneurship and purpose. Entrepreneurs first harvest their entrepreneurship,

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